Business Analysis and Modelling

Not understanding the systems people control can seriously undermine the success of business plans and policies. Overly optimistic leaders who forgot to involve personnel in the decision-making are bound to start a war they will lose. Very successful start-up firms that ignore or misperceive the consequences of over-expansion could head for bankruptcy. And governments that don’t understand the inner workings of the healthcare sector will continue in vain to reduce healthcare costs.

In the Master’s specialisation in Business Analysis and Modelling, you will gain in-depth understanding of:

• the role of formal modelling and computer simulation (in particular, system dynamics) for organisational decision-making;
• what hinders effective problem solving and implementation of solutions in organisations;
• the basic terms and concepts of game theory and related decision analysis methods (e.g. multi criteria analysis);
• the individual and social ‘biases and heuristics' leading to suboptimal or even low quality decision-making;
• applying methods of group model building and other facilitated modelling approaches in real-world situations within organisations.

Why should you choose BAM in Nijmegen?

•  A focus on teaching analytical methods to address complex and dynamic organisational issues
• An in-depth and detailed focus on one of these analytical methods: system dynamics
• Emphasis on application of analysis in a social setting: communicating results, facilitating group sessions, creating consensus and commitment
• An international context with students from many different countries
• The opportunity to conduct projects within real organisations during your studies

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Gender Equality, Diversity and Inclusion in Management

Organisations today have to deal with an increasingly heterogeneous workforce, due to developments such as migration, emancipation, ageing, and international cooperation. The inclusion of men and women, older and younger colleagues, people from different ethnic backgrounds, religions, various educational backgrounds and different sexual orientations has become an issue for employees and managers in modern organisations. To attract and retain a diverse workforce, to realise equal opportunities for all, and to create an inclusive organisation in which people’s needs for uniqueness and belonging are met, are key challenges for organisations. Valuing all talent and using everyone’s full potential has beneficial effects for individuals, organisations and society.

In the Master's specialisation in Gender Equality, Diversity and Inclusion in Management, we focus on the role and function of gender and diversity in the workplace, connecting what happens in organisations to the underlying power processes in politics and society. We study how organisations produce different structural inequalities (regarding gender, ethnicity, sexuality, class, age, disability), and how these inequalities influence each other in organisational practice. We explore the processes and practices of organisational change in this area. The programme addresses questions about strategy, culture and identity,  leadership, and  the inclusion of multiple stakeholders in organisational change. We offer state of the art theoretical insights, an overview of current management practices and provide a solid training in research methods to help you diagnose and solve policy problems, and design and implement organisational interventions.

Why should you choose Gender Equality, Diversity and Inclusion in Management in Nijmegen?

• Unique interdisciplinary approach
• Combining multiple specialisations in business administration and political science
• Societal, organisational and scientific urgency
• Training to become a critical academic professional
• Expert and enthusiastic staff
• Small scale lectures and group work

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Innovation and Entrepreneurship

Innovation management and entrepreneurship are combined in this specialisation. Both are vital for small and large companies to help bring novel products and services to the market, or to reinvent the business model of an existing industry. An entrepreneurial approach is also key in established firms that regularly develop innovative products. It relies on an entrepreneurial mindset and behaviour to incubate innovations. This specialisation takes a broad, multidisciplinary view, examining the interactions of firms within the context of their business ecosystems. The Innovation and Entrepreneurship in Context course is at the core of the specialisation. It aims to provide a better understanding of entrepreneurial innovators who operate from their constructed identity and capture external opportunities. In other courses, you will learn about the processes to identify ideas for innovation, manage innovation and business development projects, develop a business plan or analyse business models and strategic scenarios.

Why should you choose this specialisation?

• Unique interdisciplinary approach
• Focus on innovation and entrepreneurship beyond organisational borders
• Broad selection of electives
• Activation of entrepreneurial skills
• Theory and action-based learning

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International Business

Economic globalisation and rapid developments in ICT have meant that many organisations today operate on an international scale and scour their environments for global opportunities. However, not every firm is benefitting  to the same extent from globalisation. Trade policies and institutional environments of countries influence both inward and outward investment flows and ways in which firms are seeking a competitive advantage.

In this specialisation, you will be offered a strategic perspective on ways of gaining a competitive advantage in the global marketplace that aim to create both economic and social value. This suggests adopting a balanced outlook on relations with market and nonmarket stakeholders for a sustainable performance, seeking responsiveness and global efficiencies in marketing efforts, and innovating in emerging and developing markets.

Why should you choose IM in Nijmegen?

• A unique multidisciplinary approach
• A holistic perspective emphasising organisational,  relational, and institutional issues
• Theory and practice-based learning
• International scope with a strong focus on emerging  markets
• Staff  with strong industry/government links

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Marketing

Marketing is much more than simply selling products or services. It is also about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

In the Master’s specialisation in Marketing you will learn all about creating long-term sustainable relations in relation to corporate social responsibility.

Why should you choose Marketing in Nijmegen?

• Strong focus on relationship management
• Attention for social and psychological processes
• Strong emphasis on translating theory into practice
• Stimulates to become a responsible marketing professional
• Development of academic and analytical competencies
• Thorough insights into marketing management and the interfaces with other disciplines
• Training a critical attitude towards business practices
• Teaching in small groups

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Organisational Design and Development

This specialisation takes corporate social responsibility as its starting point: how organisations can operate efficiently while never losing sight of the people involved. Customers, personnel, local residents, related governmental organisations, but also the organisation’s future plans and current reputation (i.e. risk management) are all part of that. Corporate social responsibility is a moral and ethical issue, but also a strategic one of managing reputational risks and creating commitment among employees and investors. The specialisation builds on the tradition of socio-technical system design that aims to jointly optimise both the social and the technical aspects of an organisation. You will explore the possibilities of organisational development and the barriers that may arise. Put simply, you will learn not just what needs to be changed, but also how this can best be done.

Why should you choose OD&D in Nijmegen?

• The only specialisation that combines structural and social aspects of organisational design and development in the Netherlands •

• The programme includes research on social practices and change processes in organisations

•  It enables students to analyse structural problems building on the tradition of socio-technical systems theory

• Theory and action-based learning • Research methods and intervention theory

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Strategic Human Resource Leadership

Long-term absence due to illness, high staff turnover, unhealthy competition between colleagues, unmotivated and unproductive employees, to mention but a few. Neglected human resource leadership can cost a firm lots of money. And human resource managers are not only needed to enhance the team’s and individual employees’ performance. Also at a higher, strategic level their input can be vital for the entire company performance. That is to say, a good company strategy not only considers the factors that need to be in play to ensure employees’ well-being but also involves staff in the development of new strategic direction. After all, engagement is just as important to productivity as health and competence.

The Master’s specialisation in Strategic Human Resources Leadership will teach you how to determine the ideal combination of HR practices in order to optimise organisational, group/team and individual performance. You will need to understand how to manage the diversity and inclusion of a heterogeneous and increasingly flexible workforce as well as to understand the basics of strategic leadership.

Why should you choose SHRM in Nijmegen?

•  A passion for people in relation to their role in organisational change

• Training to become a critical independent academic professional who is able to analyse real-life cases, and balancing between performance and protecting employees’ well-being

• Preparation to advise management about responsible solutions in order to develop sustainable organisations and their work forces

• Small-scale lectures and group work in direct collaboration with national and international companies, in the private and public sector

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Strategic Management

In the Master’s specialisation in Strategic Management you will therefore study the influences of the various stakeholders, strategy process in organisations, internal and external environment, and internationalisation. You will come to understand what influences the organisation’s ability to determine what key-issues it needs to address in its business and social environments to improve the performance of the organisation. In other words, you will become a modern professional that can make use of a scientific methodological framework to determine the best course of action that will give an organisation competitive advantage.

Why should you choose Strategic Management in Nijmegen?

•  A unique focus on stakeholder management, responsible decision-making, intervention and change

• A multidisciplinary perspective on strategic management, using insights from business, economics, sociology, and psychology

• Development of academic and analytical competencies and skills

• Theory and practice-based learning

• Dedicated staff with strong links to industry and government

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