Tourism and Events Management BA (Hons)

I Accept

• International

  Students from all over the world choose Northumbria University for many reasons; our academic excellence, and that they will benefit from a fantastic student experience.

• Business

  The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn todays possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.

• Research

  Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities

• About Us

  Northumbria University is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students who are attracted by our excellent academic reputation, our top 10 graduate employment record and our outstanding campus and sports facilities.

• Alumni

  Northumbria University Alumni Association provides graduates with a lifelong link to the University, our global network has more than 194,000 members in 167 countries worldwide.

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

From the start of the course, you will acquire up-to-date knowledge of contemporary professional practice in tourism and events while developing a greater understanding of the complex relations between tourism, events, society and the environment.

As the longest-established tourism degree in the UK, this course has a first-rate reputation with organisations in the industry, providing opportunities for placements and internships to give you world-class experience with some of the most prestigious businesses across the globe.

Northumbria is the only university in the North East of England to be recognised as a Centre of Excellence by the Institute of Travel and Tourism, which is the UK’s professional body for the travel and tourism industry. It is also a member of the Association for Events Management Education (AEME) that aims to advance events education within the UK and overseas.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

From the start of the course, you will acquire up-to-date knowledge of contemporary professional practice in tourism and events while developing a greater understanding of the complex relations between tourism, events, society and the environment.

As the longest-established tourism degree in the UK, this course has a first-rate reputation with organisations in the industry, providing opportunities for placements and internships to give you world-class experience with some of the most prestigious businesses across the globe.

Northumbria is the only university in the North East of England to be recognised as a Centre of Excellence by the Institute of Travel and Tourism, which is the UK’s professional body for the travel and tourism industry. It is also a member of the Association for Events Management Education (AEME) that aims to advance events education within the UK and overseas.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

Course Information

Department

City

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

This course provides you with the ability to shape your own learning journey you will have the chance to develop practical, hands-on skills.

Throughout the course you will also be provided with opportunities to attend industry events, guest lectures, and engage with leading organisations to discuss future industry developments and employment opportunities. 

There is a wide variety of modes of assessment used across the 4 years of the course including examinations, written assignments, reports, individual and group presentations. In your final year, you will be assessed through a piece of research work, in the form of an individual dissertation or a group consultancy project.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

You will be taught by a range of academic staff who bring a wealth of professional experience from the Tourism and Events industries in both the public and private sectors. Coupled with wider Business and Management knowledge, staff have published work in prestigious authored journals, you will be taught the essential skills you need to succeed in your future career.

Accredited as part of EPAS’ business and management undergraduate awards, this highly-regarded course ensures you experience teaching and learning environment which provides you with the support, direction and practical knowledge to help you get the most out of your time at Northumbria. 

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

You will be able to develop your general business and management knowledge alongside your analytical and practical skills in a supportive and encouraging learning environment.

To support your studies, you will also have access to a range of University learning support services. These include Skills Plus sessions facilitated by library staff on core academic skills such as referencing and academic writing. There is also a large range of online support materials which is available through the electronic learning portal. These include: lecture recordings, webcasts, and pre-recorded sessions on the use of specialist software and key academic skills, enabling you to prepare and revise topics. You will also be able to catch up on past lectures which are available to be streamed through laptop, tablet and mobile devices.

Business Facilities

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

You will be immersed in a research-rich environment and taught by staff with a strong academic background in areas such as international business strategies in emerging economies, social marketing, cultural tourism and sustainable development in project management.

You will develop an understanding of important research methods and approaches which could be directly relatable to the demands of future career. 

You will learn theoretical and practical research skills such as information literacy, as well as problem solving skills around project management, self-directed learning and communication skills. These skills will be applied directly to your final-year research project, which will demonstrate your ability to project manage a significant investigatory task both independently and thoroughly. 

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Here at Northumbria, we know how valuable work experience can be in terms of giving you a head start in your career so we enable you to gain real-world experience on a year long professional placement in the tourism and events industry.

In recent years, tourism students have enjoyed world class placements both in the UK and overseas at internationally renowned corporations such as Disney, Marriott Hotels and Premier Inn .

Hands-on experience is also available at the Northumbria University Business Clinic, where students find solutions to real business issues, dealing with everything from strategic marketing reviews to operations audits.

Alternatively, you have the opportunity to study abroad with a partner institution in countries such as France, Spain and the USA, enabling you to gain global perspective on your subject and boost your future career prospects.

Whether you choose to undertake a professional placement or study abroad, the BA Tourism and Events Management course will provide you with the practical skills, knowledge and experience to enhance your wider employability and boost your long term career prospects.

Whatever you decide to do, you’ll enjoy the advantage of having studied a course that is covered by the prestigious AACSB accreditation for Newcastle Business School. Our business and management suite of courses are also currently undergoing a re-accreditation process with EPAS to highlight achievements that include academic rigour, practical relevance and internationalisation. 

Newcastle Business School

Student Life

A great social scene can be found at the heart of our campuses, featuring award-winning bars and a huge range of clubs and societies to join you'll be sure to meet people who share your enthusiasms.

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

We place a real emphasis on developing the transferable skills that will open doors to a range of tourism and events management careers and advanced study opportunities. These include communication, analytical and problem solving skills, analytical research skills and the ability to work independently and as part of a team.

Many of the students that graduate from this course go on to a wide variety of professional roles in tourism and events industry, such as Business Development Manager at the Institute of Travel and Tourism and Assistant Director of Sales at a Ritz Carlton hotel,  working across the globe in countries such as Dubai, USA and many more. 

Book an Open Day / Experience Tourism and Events Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Tourism and Events Management. Speak to staff and students from the course and get a tour of the facilities.

Year 1

Year one You will develop your general business knowledge and skills and an understanding of important research methods, through a number of vibrant core business modules in addition to experiential learning plus an introductory module to tourism and events.

Year 2

Year two The second year further develops your theoretical and practical knowledge with three core modules: Marketing for Tourism and Events, Tourism Events and Society and Tourism Industry Operations and Management. You will also have the opportunity to take part in a field trip, enabling you to gain insight into the international tourism and events sector.

Year 3

Year three You will have the opportunity to gain real-life experience in the tourism and events management sector through either a professional placement or you can opt to study abroad at a partner institution related to your specialist area.

Year 4

Year four You will engage critically in exciting specialist modules Culture, Tourism and Eventful Cities, Business, Sports and Mega Events, Innovation and Creativity in Tourism, Hospitality and Events. You also have the opportunity to contribute to and shape your own degree, using the skills, knowledge and experience you have acquired and developed over the last three years on a research led project. This work will take place either in the form of an individual dissertation or as a group consultancy project, comprising both individual and group elements of assessment.

Who would this Course suit?

Business-minded, passionate about people and ready to be a part of one of the largest and most dynamic industries in the world? Then this course is for you.

Entry Requirements 2019/20

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:

Irish Highers:

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level or equivalent.

Plus one of the following:

• International/English Language Requirements:

  Applicants from the EU:

  Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here www.northumbria.ac.uk/international/european-union/eu-applications/

  International Qualifications:

  If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

  English Language Requirements:

  International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

  *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and costs are approximately £500. There is an international field trip on one of the Year 2 modules on this course, the costs of travel and accommodation is mainly covered by the Business School, but you may need up to £250 approximately for additional meals. You may also need to pay a visa fee if required.

FUNDING INFORMATION

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click herefor information on fee liability.

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules Overview Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Financial Decision Making (Core,20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision making processes.You will initially explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions. Topic areas will include:• Practical aspects of investment appraisal (inflation and capital rationing)• Risk and uncertaintyYou will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control. Topic areas will include:• Budgeting and variance analysis • Working capital managementFinally you will look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.Topic areas will include:• The nature of international financial reporting standards• Format and content of the statement of profit or loss and statement of financial position• Statements of cash flow

Business Analysis for Decision Making (Core,20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of quantitative analytical tools to support business decision making. The module is delivered to you using weekly lectures and IT workshops, the workshops principally concentrate of the development of your spreadsheet skills and interpretation of the analysis undertaken.Within this module, you will cover nine main topics: • Index numbers • Probability and the Normal Distribution• Questionnaire Design and SamplingThe module will lead you to the development of basic analytical skills and confidence in handling numeric data using a spreadsheet. In doing so, it will expose you to a wide range of quantitative techniques for use in modelling, analysis and interpretation of business problems. You will become aware of the role of modelling as an aid to business problem solving. Furthermore, you will gain an understanding of the role of MS Excel as an aid to data analysis and the development of various business problem solving models.On completing the module you will be able to select and apply the appropriate business techniques to support business problem solving in a variety of situations. You will have developed relevant IT skills to support the theoretical material introduced throughout the module. You will create, use and design appropriate spreadsheet models as well as use appropriate supporting software.

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level. The topics you will cover on the module include:• Understanding assignment briefs and exam questions.• Developing academic writing skills, including citation, paraphrasing, and summarising.• Practising ‘critical reading’ and ‘critical writing’• Planning and structuring academic assignments (e.g. essays, reports and presentations).• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.• Listening skills for lectures.• Speed reading techniques.

Managing People at Work (Core,20 Credits)

This module aims to provide you with an introduction to the foundation theory and practice of management. It encourages you to understand the principal challenges facing managers and will give you an overview of the key themes within organisational behaviour (OB). Through weekly lectures you will be introduced to principles of OB and explore the relationships between theory and practice. In weekly seminars you will apply your understanding of theories and relevant research findings to Human Resources (HR) practice related case studies and draw connections to your own experiences of work. Issues you will discuss in this module may vary in order to reflect contemporary circumstances. Topics include:• Introduction to OB and links to HR practice• (Rational) organisation structure and work design• Managing diverse groups and effective teams• Sex and gender in management• Managing culture• Managing conflict and changeThe module will lead you to develop your own understanding of managerial challenges and skills necessary to tackle them. You will be challenged to reflect on your learning and how OB theories and relevant research findings have impacted on you and your journey in becoming a practicing manager. On completing the module you will understand theoretical foundations of OB and its links to HR practice. You will further critically reflect on your own views of management and HR practice. Such reflection will lead and align with your further personal development studies ‘Employability and Career Planning’ (HR9508) and ‘Human Resource Management’ (HR9510).

Building Business Practice (Core,20 Credits)

This module aims to provide you with the skills and abilities to tackle real life business problems and projects. These problems and research projects will be appropriate to your specific programme of study and will result in an extensive and flexible knowledge base. There are six main focus areas based on: An ability to demonstrate and apply an understanding of relevant theory from your professional /academic area where appropriate Group Work skills (Team work)Research Skills (Information Literacy)Communication SkillsSelf-Directed Learning.On completion of this module you will have developed effective problem-solving skills, become an effective collaborator and team player and further developed self-directed, lifelong learning skills.

The module is comprised of three blocks of material. The three blocks are:Globalisation This block will cover topics such as the process of globalisation, barriers to globalisation, the benefits and costs of globalisation for business, international trade, analysis of the external business environment, corporate social responsibility issues in the global economy, etc.Economics This block will focus on the market forces of supply and demand, supply and demand elasticity, government policy, gross domestic product (GDP), the consumer price index, a macroeconomic theory of the open economy, etc.Economic Competitiveness Topics covered in this block include foreign market entry modes, process of foreign direct investment, analytical frameworks for assessing national competitiveness, the risk assessment for business decisions, etc. At the end of the module you will be able to:1. Identify and describe the main features, trends & influences of the global business environment on international organisations.2. Analyse various global and/or international business contexts and how these affect the strategic development of industries, markets and organisations. 3. Apply basic macro-economic theory in an international business environment and use economic analysis to examine major social and economic issues in the UK and beyond.

Introduction to Tourism and Events (Core,20 Credits)

This module provides you with a concise and lively introduction to the increasingly complex and ever exciting world of tourism and events. The module is conceived as a travel guide through the discipline. Like any guidebook, it seeks to stimulate your imagination, point out noteworthy areas and minimise the stress of the experience. You will develop a general understanding of tourism and events as both an economic and cultural practice, and will gain a basic familiarity with some of the main theories and concepts in tourism and events management. You will also become aware of the state of tourism and events in the 21st century as well as the different components that constitute the tourism and events complex including tourist, destinations and business. You will cover the following 10 topics: Understanding tourism, tourism and events in the twenty-first century, tourism demand and supply, tourist behaviours, attractions and destinations, tourism impacts, understanding festivals and events, introduction to event planning and management, the inter-relationship between tourism and events sectors, and tourism and events futures. With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular, you will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level. The topics you will cover on the module include:• Understanding assignment briefs and exam questions.• Developing academic writing skills, including citation, paraphrasing, and summarising.• Practising ‘critical reading’ and ‘critical writing’• Planning and structuring academic assignments (e.g. essays, reports and presentations).• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.• Listening skills for lectures.• Speed reading techniques.

Employability & Career Planning (Core,20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

The Marketing and Logistics Interface (Core,20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of Marketing and Logistics knowledge at the subject interface to support business decision making in this area. The module is delivered to you using weekly lectures and seminars, principally concentrating on the development of your subject skills and interpretation of the subject area. Within this module, you will cover ten main topics:• The Global Customer;• The era of Network Competition; Logistics / Marketing Customer Value;• Synchronous Supply; • Evaluating Market Channels; • Digital Marketing and LogisticsThe module will lead you to the development of subject specific skills and confidence in handling the knowledge gained. In doing so, it will expose you to a wide range of subject techniques in the Marketing and Logistics subject area. You will become aware of the role of the subject in the business context. Furthermore, you will gain an understanding of the role of the Marketing and Logistics functions and the development of various business problem solving models related to these areas.On completing the module you will be able to select and apply the appropriate techniques to support business problem solving in a variety of situations. You will have developed relevant skills to support the theoretical material introduced throughout the module. You will create and design appropriate models as well as the use of appropriate theory.

Business Professional Practice (Core,20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS). The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

Tourism, Events and Society (Core,20 Credits)

Tourism and events are important social and cultural practices in our transnational times with significant impacts on local communities and the wider environment. In this module you will develop a critical understanding of the multiple connections and entanglements of tourism and events with society, culture and the environment. This is a module that takes fun, play and celebration seriously, placing them at heart of modern life rather than as a peripheral feature added on after. You will develop a critical understanding of key debates in the Social Sciences concerning the modern tourist, ritualization, cultural encounters and the changing relations with the natural environment. Among others, you will gain familiarity with notions of host and guest, tourism consumption, embodiment and gender, responsible tourism and sustainability.You will explore these debates within the context of the region, thus establishing connections between the global and the local. To support your assignment you will also learn about qualitative methodologies. You will be encouraged to examine the ethical nature of tourism encounters and to develop a more responsible approach to tourism and events.With this module you will develop interpersonal communication skills both written and oral. In particular you will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

Tourism Industry Operations and Management (Core,20 Credits)

This module aims to provide you with the knowledge and a critical understanding of the management of tourism offerings both packaged and ‘depackaged’. The module analyses the pivotal role of principals, tour operators and destination management companies in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operationalising components and packages responsibly in host destinations. You will examine contemporary tourism products and you will develop your analytical skills by exploring a range of products and services in both the specialized and mass tourism markets, and links with other sectors and service providers in the industry. You will utilise the knowledge gained from a field trip on which you will apply your theoretical knowledge of business practice and reflection on the experiences. The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key administrative, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with particular attention being paid to the complex supply chain necessary in creating such products and events. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of tour operations and management organisations including the contracting of suppliers such as accommodation, transport and ancillary services. Your studies will highlight the importance of cost effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer services and customer relations within the associated legal and regulatory frameworks.

Marketing for Tourism and Events (Core,20 Credits)

The marketing of intangible offerings such as tourism and events products is critical to their success. This dynamic module focuses on the application of key marketing theory to tourism and events management. Building on the foundations of marketing theory students will utilise strategic marketing concepts and management processes that could create a live event. The module will adopt a practical experiential learning approach by: utilising the extended marketing mix to provide a framework for the creation of an event, from using market intelligence to identify suitable tourism and events opportunities, the product design, formulating the promotional activities and the service experience. Proactive event design including the development of the event experience, project management and operational plans are appraised. Management and planning considerations are included in your product strategic plan including an examination of impacts and feasibility the event. You will develop the skills to appreciate the financial implications of the event with profit and income maximisation a key consideration, including the use of event software resulting in a live event production. An analysis of place and destination marketing will enable you to demonstrate your understanding of how tourism and events are used to promote destinations through USPs and attributes.You will acquire an understanding of promotional tools used within tourism and events, including online distribution and promotion, and in particular the use of social media (Facebook, Instagram, Twitter). The module encourages reflection on the consumer experience in both ‘bricks and clicks’ organisations.A key component of your studies will be an examination of the service encounter and crafting the experience by managing face-to-face and electronic interaction. You will understand the key requirements of relationship management and extending the encounter through quality management. You will develop an appreciation of public relations and plan service recovery interventions.

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.The placement is an important element of your course structure and it will provide you with the opportunity to:• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team • Acquire and develop relevant technical skills associated with the nature of your work• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements• Apply knowledge that will help you to plan and evaluate future study and career development.This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits. The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6. On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.The placement is an important element of your course structure and it will provide you with the opportunity to:• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team • Acquire and develop relevant technical skills associated with the nature of your work• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements• Apply knowledge that will help you to plan and evaluate future study and career development.This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6. On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS). The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis. The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.Part A (35%, 3,500 Words)• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.Part B (65%, 6,500 Words)• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.The lectures and seminar-workshops will cover the following topics:1. Developing a research aim/question (focusing and scoping the research)2. Developing a literature review3. Writing a research proposal4. Researching ethicallyUpon completion of the module you will be able to:1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models, 2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research3. Generate / collect relevant primary or secondary data using an appropriate and justified method4. Analyse your data using an appropriate and justified method of analysis5. Recognise the ethical implications of your work6. Critically evaluate the source of your data and the method you adopted

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

Sustainable Strategies (Core,20 Credits)

1. Understanding strategy as a concept and developing a broad perspective on different schools that comprise it.2. Deliberate perspective: Examining the premises and application of design, planning and positioning. Examining the limitations and moorings and critiquing analytical frameworks, some of which have been delivered in level 4 and level 5. E.g. SWOT and SSWOT (sustainability SWOT), five forces, value chain, value activities (including a focus on social and environmental value) and generic strategies will be looked at in conjunction to build on prior discrete knowledge students will have of these concepts. 3. Emergent perspective: The premises of strategic learning, strategic leadership (including power), culture as some of the emergent perspectives. 4. Innovation, value creation and value appropriation from an ethics and broadly scoped sustainability perspective. 5. Understanding how delivering innovation has become the holy grail of firm pursuits, and how it relates with different stakeholders. This will include a perspective on the digital internet enabled environment to examine path breaking innovation at a macro level in interface with firm capabilities to survive, adapt and sustain growth. 6. A stakeholder view on sustainability: Understanding the wider set of stakeholders that business organisations need to keep in perspective & how it affects long run sustainability.

Culture, Tourism and Eventful Cities (Core,20 Credits)

In an increasingly globalised world our cultural practices are changing and our ability to travel and visit cities, internationally, is increasing too. This also means that cities at a global level are competing for tourists as well as other visitors, ranging from producers and consumers of culture in myriad form. In this module you will examine the concept of culture and its relationship with tourism, exploring the complexity of cultural tourism and its increasing globalisation in existing and emergent world destinations. Emphasis will be placed upon cultural tourism, events and festivalisation in urban contexts. Topics include, understanding cultural tourism and events, globalisation and trends in cultural tourism and events; cultural tourism in urban contexts; tourism and urban renaissance, cultural events and festivalisation, managing cultural cities, citizenship in cultural cities, heritage tourism; and tourism the media and popular culture.Drawing on a wide range of theoretical and conceptual perspectives, you will develop an understanding of the way cities and urban spaces are becoming places of consumption and spectacularised through tourism, festivalisation and the staging of events. You will also have the opportunity to understand what it means to live in, and be a citizen of, the eventful city.With this module you will develop interpersonal communication skills both in written and in oral form. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, concepts and factual information, and apply such skills in the production of a written course-work assignment. We will take the opportunity to consider Newcastle upon Tyne and other North East cities to illustrate the issues the module raises first-hand.

Business, Sports and Mega Events (Core,20 Credits)

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management. First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

Innovation and Creativity in Tourism, Hospitality and Events (Core,20 Credits)

You will initially learn about consumer behaviour in tourism, hospitality and event (THE) consumption. You will evaluate why this has changed in recent years and consider the market development into a more experienced, knowledgeable consumer demanding specialised, sophisticated and segmented products. You will learn about how THE consumers make purchase decisions utilising models of decision making theory.You will progress, learning what categories of THE innovation are being developed; product and service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations in the THE sector. You will evaluate the notion of the entrepreneur and niche products. You will learn the importance of effective experience management. Having learnt the basic fundamentals behind consumer behaviour and the importance of new product development and innovative and creative service products you will move on to cover the following topic areas from a management, marketing, operational and strategic perspective:• Health tourism• Wedding THE• Volunteer tourism• Innovation in restaurants and hotelsThe module concludes by reflecting on practice and developments in THE SME’s (small, medium size enterprises) and makes a comparison with operations and practice in larger organisations and how innovative products are developed within these organisations.

Any Questions?

Contact Details for Applicants:

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 

Fees and Funding - northumbria.ac.uk/fees

Get a downloadable PDF of this course and updates from Newcastle Business School

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

+++

Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.

© Copyright 2019 Northumbria University.