BA in Public Relations

When it comes to organizations and individuals operating in the public eye, managing information flow and maintaining a positive image in the marketplace is paramount to achieving a favorable public opinion. It should come as no surprise that dynamic professionals who can effectively manage image through various communications channels are extremely valuable and sought after. In fact, employment for public relations professionals is expected to increase 15% by 2022.1 Employers already are clamoring for PR practitioners who can creatively leverage traditional and new media to build and manage reputation and relationships in such key areas as: publicity, promotions, special events, crisis management, media and community relations, social media and web, and internal communications. Leverage new communications skills through media and social outlets Our Public Relations Degree Program will help you master the written, verbal, visual, and social elements that go with creating and maintaining an organization’s or individual’s effective public image. That’s why our foundational curriculum emphasizes the essentials like writing, speaking, and social media, as well as the unconventional, such as what makes people think and behave the way they do. You’ll learn to apply this behavioral knowledge to craft clutter-busting messages that get the attention of media and social outlets; generate no-cost marketing opportunities; and develop strategic relationships with community and media organizations. And because social media is so prevalent, you’ll get practical experience with every major channel, including Twitter, YouTube, Facebook, PitchEngine, HARO, and Tumblr, while also learning how to develop and deliver PR assets through blogs, websites, podcasts, and streaming video.