Successfully branding your institution among potential students, employees or conference attendees is not always an easy task. It requires multi-channel efforts, ranging from setting up an attractive and intuitive website, to being present in Social Media channels, to expanding your network and building the reputation of your institution through word of mouth.

One of the most common questions we receive from customers here at INOMICS is how to make sure their Announcement appears at the top of the page. In our never ending quest to please, this month we bring you some insight into how our listing pages (All Jobs, for example), are structured1.

How does a University create value? Can it be priced, monetized or measured by the products delivered by the University? For whom does the University create value? Susana Borras suggests that the main way to produce value is research1.  Moreover Robert Thornton mentions2 that a university can be run as a market institution, but ultimately the aim of tertiary education is the production and sharing of knowledge.

According to a recent OECD report on studying abroad, in 2012 more than 4.5 million students were enrolled in tertiary education outside their country of citizenship1. Pursuing higher-level education in a foreign country represents a superb opportunity for students not only to expand their knowledge in their discipline of interest but also to gain insight into other cultures, societies and languages. An international graduate has higher prospects in the labor market than a domestic student; moreover, as Michelle Obama mentioned in March 2014, companies have begun to realize the benefit that a study abroad experience can give to their employees: they are able to speak different languages, they have a sensitivity for people and they are more compassionate2.

Have you advertised an announcement recently and wondered how to make it even more attractive for potential candidates? While a detailed description, clear application requirements and interesting offer form the core of an announcement, it is a clever use of visuals that will make your advertisement really stand out.

Valuated at approximately $4.4 trillion in 20131, the education market is one of the largest markets of all and shows signs of continuing to. If some years ago pursuing a master’s degree was an extraordinary goal, nowadays many bachelor’s graduates consider a Master’s degree as a must, radically increasing the market size. Moreover, if we sum up the technological development of E-learning and the expansion of universities in the field of international cooperation and recruitment, the education sector looks very promising for continued fast growth, with at least 23% annual growth in the coming years according to the IBIS Capital investment bank.

Finding the best candidate for any open position at a university, research institution or bank is rarely as easy as ABC. In this case study, we look at ways to prepare your recruitment campaign to get the most suitable applicants with the least effort.

Today marked the first day of this year’s American Economic Association (AEA) Annual Meeting. The AEA Meeting is an annual event that brings together some of the superstars of economics in one of the largest economics-focused gatherings in the world. Every year, upwards of 10,000 academics come together for discussions, presentations, and – equally important! - socialising, over a long weekend.

It often happens that potential students show interest in a specific program by visiting the webpage, pre-subscribing for the next semester, or sending enquiries via email, however the number of completed applications is much lower than the number of people interested. We decided to research this issue and discovered the factors potential Master’s students take into account when choosing a university and type of degree. What we found is that the possibility of receiving funding motivates potential applicants and develops added value for students.

This Saturday, the INOMICS Team will pack the car and head to Prague to take part in the 26th Annual European Association for International Education (EAIE) Conferencebetween September 16th and 19th at the Prague Congress Centre. This year’s conference theme, ‘Stepping into a new era’ is well suited to INOMICS’ current expansion as a multi-disciplinary, crosscutting platform hosting thousands of academic and career opportunities for students, academics and professionals.

When the first online reviews of consumer products appeared in the internet, they were often received with mistrust and had little affect on how consumer choices were made in reality. Over the past few years, however, the behavior of users and their interaction with product reviews has changed dramatically, and with rocket speed. According to last year’s research, 90% of respondents who read online reviews prior to a product purchase admitted that their decisions were influenced by positive online reviews, while 86% of respondents indicated that their choice was mostly influenced by negative reviews.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

INOMICS is probably the best-known and most reputable tool for finding academic conferences, especially for events focusing on economics and finance-related disciplines. While the majority of new users still find out about INOMICS through word of mouth, a much faster growing part of users lands on INOMICS when searching for specific conferences on Google.

It is no secret that Summer Schools are among the most visited types of Announcement on INOMICS. As many PhD and Masters students aim to be awarded external funding or need to go through complex bureaucratic procedures inside their own institutions before they can attend, their decision about which Summer School(s) to attend often needs to be made several months ahead.