Multi-channel marketing campaigns allow institutions to increase conversion rates by interacting with potential candidates (students, professors and researchers) at different stages of their decision process, using the best channel for that stage. For example, a candidate who has already visited your institution website is more likely to respond positively to a direct email campaign, while a young candidate who has not yet heard of your university/centre/company is more responsive to meeting representatives at a recruitment fair.

Virtual options such as GoToMeeting and Zoom are viable solutions which allow conference organizers to host their events safely, in spite of the pandemic. Virtual broadcasting may also allow you to expand the options available to participants. Here’s how: Pre-recorded sessions:

In light of this, we’ve created a to-do list with pointers and tips, to help you welcome and acclimatize your newest team members while the pandemic is still ongoing. Publish and make employees aware of health and safety guidelines

Here we’ve compiled a list of tips and solutions to help make your recruitment plans more befitting. Job Advertising:

Among the most common challenges faced by Universities we find the need to deliver course curriculum adaptable for e-learning experiences; the need to provide a solution to the current dilemma of international students, start their studies online, delay the start of their studies or turn to local institutions to start their studies; the demand for hosting virtual campus tours, virtual Q&A sessions, among others.

  The e-guide "RECRUITMENT DURING COVID-19" includes:

But, of course, if your prospects aren’t privy to what you have to offer, you’d may as well not exist. It’s harsh, but in many ways, it’s true. And, in the age of digital transformation, reaching out to the right students though the touchpoints that they’re most likely to engage with is essential to success. No longer is demonstrating your values, telling your story and showcasing your offerings online optional - these days, if you want to get budding higher academics excited about your institution, you have to get digital.

But, before you go about implementing your recruitment strategy, there are certain trends, approaches and developments you should consider to ensure maximum success. The way recruitment works has changed significantly in recent years. In fact, research suggests that in today's world, the recruitment process is 90% candidate-driven. That said, to reach out and connect with the right talent, evolving your approach to recruitment is essential.

When you consider that eight in 10 holiday shoppers are influenced by web content before making a purchase and 68% of shoppers visit YouTube via their smartphones before making a purchasing decision, it's clear that holiday marketing is a potent force.

Make it VISUALLY attractive. A picture is worth a thousand words. Logos, colors, and styling can communicate your message to your intended audience in a fraction of a second. Make it INFORMATIVE. Include key topics, main speakers and interesting locations. More key phrases also help your event appear in search results.

We offer 4 different Announcement levels to suit your marketing goals and every budget. Each Announcement level includes different levels of promotion: on the website; via email listings and; on our social media platforms. Each Announcement level also carries with it a different appearance and layout. Below you can find a summary of the visibility levels: 

How to post an Announcement with us To post your announcement, please follow the steps below:

What does this mean? Fundamentally, it indicates that the traditional teaching model is on its way out and the rapid evolution of the digital world means that there are more platforms, tools and technologies than ever for you, the inspirational level, to offer a whole new dimension of educational experience. That said, to help you enhance your educational offerings, inspire your students and make your lectures all the more interesting, here are some EdTech-based digital tools that will help.

In our ever-evolving digital age, the role of the HR department has broadened, meaning that providing a seamless employee experience and successful recruitment strategy often falls under the umbrella of human resources. And an integral part of recruitment and employee or candidate experience depends on employer branding. What is employer branding? It's possible to define employer branding as the package of functional, economic and psychological benefits offered to a potential employee by a brand, business or institution.

Presently, branding runs far deeper than a logo and a slogan alone: in the digital age people are looking for value, trust and meaning from those they’re looking to invest in - universities are no exception. Despite the inherent power of digital branding, 49% of organizations do not have a clearly defined digital marketing strategy. Now, to make sure you're not one of them, here are 10 top tips for building your university’s brand online.

A career is more than just a job!

To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called “millennials” are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.

Subscriptions are available for your team We want to make it easier for you and your team to recruit the best professors, researchers and students to work, study and attend academic events at your institution.

One year ago, 11 Academia Networks and esd Conferences started a cooperative partnership. So far, the partnership has brought copious benefits to both organisations that have contributed to their growth. Esd Conferences benefits from visibility to our audiences on INOMICS and Conference Monkey, as well as visibility in the midst of high quality information such as salary reports. At the same time, the cooperation has greatly helped 11 Academia Networks to expand our user network and build trust in our services.

INOMICS is continuously developing and making progress in the market of online academic, student and professional recruitment and as a result, we are rolling out five new niche platforms which all form part of 11 Academia Networks. This hinges on the knowledge that specialist recruitment platforms yield better results than a hodgepodge website with a department store functionality, for both users and customers.

The value of diversity resides on new ideas, creativity and innovation. To ensure the success of your international team, you should work towards inclusion, where every single member feels valued and integrated in the organization, mission, vision and strategy. When professors, students and administration members feel appreciated, they are more willing to generate ideas and make resources available for innovation and growth.

Over recent years we have covered topics about how to network in academia, the possibilities for networking at a conference and different tips to make the most of your conference trip. In this post we want to provide you with a list of international networking events that will contribute to the development of your institution.